Mastering new modes DRAFT.
DRAFT: Mastering new modes View more presentations from Zeus Jones. This is a draft of the presentation I’ll be giving next week at the Masters of the new modes event in Memphis. I’m speaking there...
View ArticleOperations as marketing makes back-end technologies the hero.
It’s been busy here lately, not much time to put together a coherent thought let alone a blog post. Too much stuff swirling around in my head. However, the one thing I’ve been meaning to write a bit...
View ArticleMaking people do what they don’t want to do.
Image via http://www.flickr.com/photos/hindolbittern/ It probably has become apparent, due to the disappointing lack of activity around here lately, that things are very busy here at the moment. I’ve...
View ArticleUnearthing the non-obvious marketing relationships.
As you know, I’m obsessed by the way data reveal relationships that normally aren’t obvious and changes how we look at the world. Recently, a few more examples have popped up in my reading materials....
View ArticleIf technology is a medium for changing behaviour, perhaps we should be...
One of the other brilliant quotes from my current favourite book – You are not a gadget – is this one in reference to a forum that Lanier likes to frequent: “The engineer in me occasionally ponders the...
View ArticleOn being useless
There are two kinds of professions: creative and distributive. The creative people fix problems, invent iPads, dip their hands in candle wax and sell the results at the fair. The distributive people...
View ArticleWhat your motivations say about your brand?
Lately I’ve become very interested in the fact that the underlying motives of the people who create marketing are increasingly transparent to the people at whom the marketing is “aimed.” I wrote a...
View ArticleWhat We Can Learn from The List of the 100 Most Loved Brands
APCO recently published a list of the 100 Most Loved Brands, and the winners might surprise you. As they should, considering branding, business and culture have changed a lot since we hit the...
View ArticleA Short Hurrah for Companies Developing New Products, Not Just New Marketing
Lately I have thinking about Lay’s chips. While I am surrounded by case studies left and right of brands doing cool stuff to appeal to young people, there is something beautifully simple about what...
View ArticleThe Family Breakfast Project
Cheerios believes that when people come together, anything is possible. And at Zeus Jones, we believe that a brand’s beliefs and purpose can enlist partners and unite them on a mission to do something...
View ArticleTaking Cheerios beyond the #RTMBowl
At Zeus Jones, we often talk about the value of conversations between brands and their consumers as inspiration for larger-scale awareness campaigns. Sunday night during the “Big Game,” Cheerios...
View ArticleThe Downfall of Barbie
There are many brands out there that probably won’t be around in 20 years. I see them everyday. These are mostly brands that have no chance of appealing to young people, because they’re big and cheesy,...
View ArticleIs Gender Targeting Always Necessary?
Literary editor Katy Guest published an interesting article in the Independent on Sunday declaring that the publication would no longer be reviewing children’s books aimed only at one sex. Here’s an...
View ArticlePlatforms, purpose and the future of marketing.
Image via: On a bit of a whim, Rob and I recently went a conference on Platform Strategy at MIT. We’ve been interested in platforms for a while and have followed much of the published literature on the...
View ArticleInfographic: How Does The Twin Cities’ Advertising Industry Stack Up For Women?
A few weeks ago we hosted an event for grassroots professional group Minneapolis MadWomen – a group formed by women from agencies of all kinds from all around the city. We pitched the MadWomen group on...
View ArticlePeek Inside a MPLS MadWomen Event
On September 30th, we held a MPLS MadWoman event called “Hacking the Issues,” aimed at talking about what’s really keeping women from leadership in the Minneapolis advertising industry. Our frequent...
View ArticleBehind the New Totino’s Video with Tim & Eric
We’re excited to see the video we’ve made with Totino’s and Tim & Eric getting such a response. Here are some of our favorite responses: We remember you! This video is part of a much larger project...
View Article2015 and beyond.
With the new year and our batteries re-charged it’s always a good time to reflect on where we’ve been and where we’re headed next. 2014 was another amazing year for Zeus Jones. We added another 12...
View ArticleCircle: Introducing Digital Currency to the Masses
A lot of us at Zeus Jones are pretty in tune with the tech world, so when the opportunity came for us to work with a company focused on bringing digital currency to mainstream audiences, we jumped at...
View ArticleTaking Charge of Your Career: A Creative’s Perspective
I’m generally not one to shy away from the spotlight, so when a colleague at Zeus Jones asked me to be part of a panel on confidence for an upcoming Mad Women Minneapolis event, I was immediately in!...
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